Technology

Technology is a good thing for small business.  It has opened up opportunities that didn't exist before.  Continuous product improvement has brought down the price of software so that small business owners can afford it.

Having access to technology can make a small business look larger than life. Whether your tactic involves the use of databases, contact management software, the Internet and email, or simply using publishing software to do your own promotional materials, small business can benefit from using technology.

The small business column features topics about technology, how it benefits small business, and how to use it effectively to gain a market edge.  Although the author has taught university-level courses in computer theory and applications, the columns are always written in basic terms that everyone can understand.

Click on the title below for a sample of a small business technology column.

Building Relationships: The Technology Evolution of Marketing

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